and then this.
To those involved on the ground it's a game of Oppression Olympics, but to those running the Observer it's clickbait. The controversy brings in readers, and the spike in traffic bumps up the Observer's advertising revenues. That's it. All the pain and the upset, the division, activists making enemies of those who should be friends, the abuse, the hounding, the forced-outing, the public harassment; it's all so the Guardian group can make a few extra quid.